The Role of Data Visualization for Digital Marketing

Monday, April 10th, 2017

The field of marketing used to be a matter of simple advertising but times have changed. Back in the day, best advertisement got the most sales but today's buyers are not so suggestible as in days of yore. With the advent of Internet, even uneducated consumers have become wary of overt ...

How to create a Sankey Diagram

Monday, March 27th, 2017

What is a sankey diagram? Sankey Diagram is kind of a flow chart that has multi-purpose use. It can be applied in lot of different domains. Even though they are popular to visualize manufacturing flow or energy flow diagrams, there are other domains like HR, Finance, Web analytics etc where you can find the benefit of using ...

Find out the true benefit of Dashboards or Business Intelligence Software

Saturday, March 25th, 2017

In fact, the question should be "What should be the true benefit of Dashboards or Business Intelligence software? " Whether you are using dashboard in excel, Dashboards in Microsoft Access, Quickbooks, business objects, Salesforce or big ERP like Oracle EBS or SAP, there are numerous tangible benefits of using InfoCaptor as your primary BI and dashboard app compared ...